One of the most delicate projects we've handled: raising prices in Russian TOP-3 telecommunication company while maintaining customer loyalty.
The goal was clear — adjust pricing without increasing churn, stay honest in communication, and avoid blowing the budget.

Here’s what we did:
– Ran behavioral segmentation to identify sensitive user groups
– Optimized the tariff structure together with the product team so the new pricing felt aligned with perceived value
– Kept our communication transparent — no pressure, no manipulation
– Saved the communication budget by focusing on relevance over volume: clear, timely messaging instead of mass pushes

📊 The result: churn stayed at the seasonal norm — no spikes, no panic.
And that’s despite the price increase.

This project showed that clarity and respect can outperform fear.
It wasn’t just about numbers — it was about trust.
And I made that happen. A strategy to be proud of.